About me.

I opened After Effects for the first time at eleven. I wanted to know how an effect was made, so I took it apart and rebuilt it until I could make my own.

At sixteen, I was teaching Adobe tools on YouTube. I still do a version of that on my channel, Artificial Concord, where I explain AI in plain language. Figure out how something is made, then show someone else.

On my first day studying advertising at UFMG, in 2017, I started as an intern at Cervejaria Backer in Belo Horizonte. Over four years, I designed labels for hundreds of products, along with merchandise, activations, and events, and shaped how the brand looked.

What I remember most is a supermarket aisle. A bottle I had designed, on the shelf, and one thought: I made this. Seeing something I made in other people’s hands is still the part of the job I like best.

In 2020, a colleague and I built Lagoon Beer from scratch for a brewery near Belo Horizonte: the market plan, the positioning, the identity, the cans. The identity came from barrier tape, the kind you’re not supposed to cross. The tagline was “Ultrapasse barreiras”: push past barriers.

Getting the label printed meant working with engineers and the supplier on the machine itself. I brought six people from Backer with me. We launched in 2021.

In December 2025, I started redesigning AwSales, a platform of AI agents for sales and customer service. I mapped the product in three days and could explain every flow within a week. Turning that into a polished prototype took months.

Agent products ask questions a screen has to answer. What is the agent doing? What does it know? Where does a person step in? I design how agents get built, tested, and reviewed, and how their reasoning shows up on screen.

I co-founded Koru, a news platform where readers assess reporting and help shape a credibility score. The point is not to tell people what to believe. It’s to make bias visible.

I made the brand in late 2024, then the product: how people read, vote, and post. In March 2026, I went to London to build it in person.

I once spent six hours prototyping one sidebar transition in Figma. It shipped looking different anyway. The radius was close. The gray was almost the gray. Not wrong, just off.

So I built Bombardier, an internal builder where the design system, screens, UX flows, and review live in the code, and agents build inside those rules. The agent was never bad at building. It was bad at knowing the rules. AuisDesign is the open-source version.

It’s how I got out of pushing pixels. Agents handle the components. I keep the concept, the taste, and the final word.